1. This leads to essential questions:
   1. Is advertising or "high" art more valuable to us, as a culture?
   2. Can advertising be considered a high pleasure, ever?
      1. Yes:
         1. Thought provoking
         2. Skillfull design
         3. Superb technique
2. Basic Assumptions
   1. Art is a reflection of the culture that produced it
      1. Art works in reverse also, by influencing culture
   2. By extension, advertising both reflects and affects culture
   3. Culture and art cannot be seperated
3. Public Art
   1. What should we expect?
      1. Accurate information
      2. Realistic depictions
      3. Appeal to a broad, democratic audience
   2. What do we get?
      1. Skewed, biased facts
      2. Depictions that cannot exist within reality
      3. Appeal to specific target audiences
         1. Includes apathy to other audiences, such as children
4. Integrity of Advertising
   1. Must we enforce the quality of the products we buy, the truthfulness of advertising depicting such products?
      1. Why can't companies do what is right versus what is easy?
         1. Profit
   2. Is the fact we are aware of the lies in advertising make us any less succeptible to them?
      1. No
   3. Do advertising companies owe us anything?
      1. Only in-so-much as is necessary
         1. Physical safety of a product must be ensured, to a point
         2. Psychological safety is disregarded
            1. It's impossible to make everyone happy
            2. Someone will always be offended
5. Where Utilitarianism Fails
   1. Is it happiness, or satisfaction, that will improve civilization?
      1. Satisfaction implies accomplishment and self worth
      2. Happiness is a vague, subjective concept
   2. Was Mill correct in saying that there are universal "high" and "base" pleasures?
      1. How does he take into account subjective preference?
      2. What if one can find find life changing meaning in video games, or football, or watching monster trucks? Have these now become elevated pleasures?
6. What basics can we take from Utilitarianism?
   1. Universiality, such as with Deontology, is not practical to implement and therefore will never be anything more than a theory (on a large scale)
   2. The majority is more powerful than the minority
      1. But what of their worths?
7. Public art and reality
   1. We must assume:
      1. We will never be perfect, as humans
      2. Laws will never be universalized and enforced
      3. A utopia is out of the question
         1. Therefore:
            1. Our art and advertising should reflect these facts, and stop selling us lifestyles that are incompatible with reality
            2. We should base a society around satisfaction, not happiness
            3. Our advertising should not directly subvert our satisfaction
            4. No disparity between what we expect and what we get