1. Approaching
2. Market size
   1. 40 companies in 2013
   2. Sold 3.1 million units
   3. Market volume 700mio $
   4. Top 10 companies have 82%
   5. 20'000 app developpers
3. Geographical distribution
   1. Half of the companies in China or USA
      1. China
         1. Mostly low quality gadgets
         2. Smartwatche manufacture
      2. USA
         1. Innovation and software
         2. Silicon Valley
         3. Development of the future industry
   2. Switzerland
      1. Swiss manufacturers
         1. Breitling
         2. Tag Heuer
   3. South Korea
      1. Samsung
         1. World's bigger smartphone company
         2. Biggest producer of smartwatches
   4. India
      1. Smartwatch app programmers
4. Target segments
   1. Fitness trackers
      1. Half of the units in 2013
         1. Fitbit
         2. Jawbone
         3. Nike
      2. Integrate notifications
   2. Conventional smartwatches
      1. Integrate physiological sensors
5. Today's smartwatches
   1. 90% are companion devices
      1. Connection with smartphone
   2. 10% standalone
      1. Integrated phone technology
   3. Average cost in 2013 : 225 $