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PMF Expansion
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Without UPI
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FamCard only, minimum 20% MTU MoM, with CAC = INR 600
- Referrals
- Partnerships
-
Amplify FamCard use cases
- GPRC
- Recharge
- Reduce the churn
- Reward economy
-
0-1 Experimentation
- GRIP
- Savings/ Goal Keeper
- Pocket Money
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With UPI
-
500k MTUs for teens with CAC = INR 500, 20 crore Total Budget
- Activation to Habit Funnel Optimisation
- Amplify spend use cases
- Lower CAC
- Reward economy
- Amplify one word Feeling Metric
- Conversation starters to scale organically
- Capitalise on Behaviour Data from SMS and Instagram
- Improve customer support experience for habit customers
- Overall spend experience/ efficiency to break benchmarks
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Scale Test for 10x
-
Support should be ready
- Do we have agents on call
-
Infra performance
- Risk & Fraud
- Downtimes
- Iron bank Transaction success rate
- KYC success rate
- TT Stress testing
-
Consistency in Brand Communication Across functions
- ZOMATO TYPE DESIGN SYSTEM APPROACH
- Card Operations
- Team Bandwidth/ Outsourcing
- Product Ops
-
Efficiency and Effectiveness of the Org
- Implementation of Org Strucutre
-
Company OS Implementation
- Hiring Process
- Appraisal and Promotion
- Values and Non-Values
- Feedback
- Guiding Principles
- Onboarding & Exit
- Company Policies
- Misc
-
All-Remote Execution
- Guidelines
- Tools
- Offsite planning
- Yearly Budgets
- % OKR Killed
- eNPS Implementation
-
Ready for TT Launch
- Stress Testing
- Setup of operational and regulatory processes
-
All approvals and certifications
- App Security
- White plastic certification
- Whitelisting UPI and BIN on various merchants
- Card Related Approvals
- PSP Approval
- CPS Application
- Misc
-
Fintech Infra Dev
- JusPay UPI
- M2P Leased Line
- Transaction Ledgers
- Digio & HyperVerge KYC
- M2P CMS
-
Misc
- Deployment Pipelines
- Product Experience Dev
- Setting up the regulatory team
-
Validate Young Adults PMF
-
Experiment for Earnings for Young Adults
- Do things that don't scale
-
Pulse and learnings about the TG behaviour from experimentation
- Launch Strategy for checking account
- Research & Planning
-
Misc & Q3
- GTM Planning for TT
- MPL OAuth Cobranding
- Checking Account
- Planning for rebrand
- Migration from IDFC to TT
- BB
- Momo
- Gupta
- AB
- PS