set up positions, attack, defend, retreat,
win/lose the argument
Life is a Journey
I'm at a crossroad in my life
He took the wrong way
she met interesting people along her path
Death is Departure
From the Monty Python Dead Parrot-sketch:
"This parrot is no more. It has ceased to be. It’s expired and gone to meet its
maker. This is a late parrot. It’s a stiff. Bereft of life, it rests in peace. If you
hadn’t nailed it to the perch, it would be pushing up the daisies. It’s rung down
the curtain and joined the choir invisible. This is an ex-parrot."
-> Outline the mappings that appear in the text with reference to the DEATH IS
DEPARTURE metaphor. Are there any other conventional metaphors
apparent in this text?
-> Discuss Lakoff’s claim that metaphors are grounded in experience and as
such not culture-specific with reference to examples from the text.
image schemes
up-down
Good is Up, Bad is Down
high quality, high moral values, high expectations, high life
high technology, higher education, higher forms of life
Power is Up, Powerlessness is Down
high society, high class, high status, high command, high
priest, high position in a company.
front-back
Future is front, Past is Back
looking forward to meeting you
he left Jane behind and turned to Christina
involved/detached
because a text is detached (can stand for itself in time & space)
the more text, the less you need the author/a presenter.
more involved = easier to remember
in a live presentation, you are fixed in time & space,
use this context!
use personal stories/narratives
psychology
visual thinking / representation of knowledge?
Arnheim1969
visuell-räumlicher notitzblock
analogy
power of analogy
Analogiebildung
Wissenstransfer: Anwendung von bekanntem Wissen auf Neues
Möglichkeit, aus bekanntem Wissen Hypothesen aufzustellen
~= Modelle = Vereinfachungen
!= Metapher
metaphor replaces source with target (hidden comparison), analogy openly compares the two
schwer zu finden -> vorgeben
über Oberbegriff verwandte Systeme finden
Zufall nutzen (Warenhaus, Wörterbuch blättern)
ACHTUNG kann zu falschen Schlüssen führen
Möglichkeiten und Grenzen der Analogie prüfen
emotionales Verständnis
Quellkonzepte sind emotional besetzt
-> besseres behalten
BSP Gewehrkugel = gefährlich
Einsatz
Lernen durch Visualisierung & Organisation
BSP Moleküle & Atome = Kuchen & Krümel & kleine Teile von Butter etc.
Verständnis/Problemlösen
komplizierte Bewegungsabläufe
fördert innovation
heutzutage ist so vieles erforscht, das neues eher dadurch entsteht, etwas bekanntes in einen neuen Zusammenhang zu stellen
finding analogies
tips for sources
human body & experience
easy technical concepts
find inspiration
shops,
magazines
practice
visualise the known to help assimilate the unknown
organisation of knowledge vital for recalling information
holistic learning: both left & right part of the brain
visualisation & behaviourism
conditioning visual stimulus: use specific symbols as triggers for student reactions
ONE visual anchor will trigger main points of your presentation in your audience !
visualisation & constructivism
multiple kodierung
besser speichern/abrufen wenn über versch. sinneskanäle
verbal
visual
motoric (sp?)
how is knowledge organised? (Lernen mit Bildmedien, Weidenmann p 26)
information theory
because seeing is more than perception -- it's active perception (decoding of signs), you interpret what you see on the basis of preexisting knowledge
"The eye sees only what the mind is prepared to comprehend.” Henri Bergson
utilise your audiences' preexisting knowledge to make your point!
language & visual communication = sign systems
sender (encode) channel/medium (decode) receiver
How can we visualise?
main
++effectiveness++
condense to its basic structure
common!
prototypical!
stereotypes!
be consistent
make it individual!
organic
colours
context
but not uncommon!
involve emotion
funny/weird
involve many senses
be active, interact!
point at
focus on
temporarily underline
uncover
hide
goal
support comprehension & memorization during presentation
media types
blackboard / flipchart
ohp
pc
What is visualised?
PROCESS
scripts
real pictures (fotos)
CONCEPT/STRUCTURE
schemas
real pictures (fotos)
DATA
function
visualisation as a substitute for reality
make visible the invisible
learn about the invisible
Lerngegenstand
Bildermacher: entwickelt Vorstellung von Lerngegenstand
Bildermacher visualisiert
Mediales Angebot
Lerner: Interpretation des medialen Angebots
Lerner entwickelt Vorstellung von Lerngegenstand
express personal experience/emotion
for evaluation of learning success
How? types of visualisation
icons/signs
smalles graphical meaning-bearing unit
metaphorical
e.g. computer interfaces!
structural
illustration
prototypical (real) image
organisational principles
linear order
timeline |----------->
sequence of events, actions
contunuum <---> (one dimension)
networks
= natural representation of knowledge
e.g.
metro plan
mindmapping tools
spatial relation
closeness & distance
ZUI & prezi.com
coordinates (two dimensions)
up& down (gravitational field)
building a house
heaven & hell
iceberg model
funnel
mimicking geographical map & walking trail
part-whole
parts of a car resemble keywords
picture with details representing keywords
common visual metaphors
scales
ladder
funnel
wheel/spiral
example: "changing the paradigm"
task
1
Watch the video again and find as many visualisation techniques as possible! What is visualised & how? What makes the visualisation effective? Criticism?
2
compare with your neighbor and try to categorize visualisation techniques
3
share your findings in class, we develop common categorisation
anything from other 2 films?
film2: learning concept map (keywords)
film3: hässliche folien, ich erkläre ihnen was zu sehen ist
4
watch again & identify everything
categories
signs/symbols (simple)
common!
stereotypes!
elaborate symbolization
maps
graphs / scales
speech/thought bubbles
"real" pictures
mimic/gesture
timeline
metaphor
education = production process
my findings
ZUI
zoom in & out
relation between ideas!
prezi.com
too much, too quick, no "big picture" zooms
animation
effectiveness
too fast
no time for reflection
brainwashing
red thread/connection
arrows
self-reference
red thread = DNA
too much text
colour
interaction
cross out, shining
erase & add
contextualisation,
characters
emotion
metaphors
cloud -> invisibility = uncertainty
front = future / back = past
back = lack of attention
chained to sth = submissive
up/down for standards
clouds/rays = thoughts
make thoughts visible: speech bubbles
DNA sequence = progress
sleep/wake up = activity, autonomy
stairs up & down = social class
pub edu = majestic building with columns
up-down = quantity (ADHD & testing)
School = Factory
covered glass containter = trap
symbols
pound = economy
cultural
symbols of profession
graduate hat
historical
religion
economy
yardstick for measuring/standardisation
einstein = genius
image schemas
front/back
linear order
up/down
connection
spacial relation, geometric objects
class triangle
geographical maps
opposite direction (not standardisation but divergence)