1. One sentence summary
   1. Investigates how science videos on Bilibili grab the audience's attention and what methods work best, offering guidance for creating more engaging science content online.
2. Motivation
   1. To understand the effectiveness of various communication strategies used in science knowledge videos
3. Gap
   1. 1. Not like other studies that may look at content creation broadly, this paper focuses on analysis of how different approaches to presenting scientific knowledge can influence viewers
   2. 2. Studying Bilibili
4. Method
   1. qualitative analysis (developing the taxonomy) with quantitative analysis (measuring correlations with engagement)
5. All the takeaways
   1. 1. Storytelling: effective SKV often incorporates storytelling to communicate scientific information effectively.
   2. 2. Viewer Engagement: The way of quantifying the correlation between communication strategies and viewer engagement. (through the analysis of comments) This provides an empirical basis for understanding how different strategies may influence viewers' behavior.