1. Strengths
   1. Strong Operational Network -Operated more than 3,300 flights a day to more than 230 U.S. domestic and international destinations -Provides connections to nearly 1,100 destinations in 175 countries
      1. Strategic Alliances -UAL is the founding member of Star Alliance, the world's largest airline network. -Star alliance serves 1,100 destinations in 175 countries with over 19,700 daily flights -Consists of 24 partners
         1. Strategic Business Approach -Aims to improve operating margins and cash flow -Reduced operating expenses from $24,632 million to $16, 496 million
2. Threats
   1. Intense Competition and Price Discounting -Airline industry is highly competitive with over 9 competitors
      1. Regulatory Conditions -Airlines are subject to extensive regulatory and legal compliance requirements imposed by the FAA.
         1. Price Volatility in Petroleum Markets -UAL's aircraft fuel expenses were $3,405 million -Fuel prices have increase within the year.
3. Opportunities
   1. Global Air Freight Industry on Road to Recovery -Worldwide cargo demand went up by 28.1% in March 2010 -1% point recovery
      1. Global Tourism to Rebound Strongly -International tourist arrivals have increased by 7% -UNWTO predicts a 3 - 4% growth
         1. Merger with Continental -Signed a definitive merger agreement to create the world's largest airline in terms of passengers and market share. -Transaction is valued at $3 billion -UAL shareholders own 55% of the equity in the combined company -Continental owns 45% including money convertible securities
4. Weakness
   1. Heavy Dependence on Third-Party Providers -Failure of providers to provide services will cause interruptions to the company's services -In many agreements with providers but does not control them
      1. Legal Proceedings Likely to Hamper Corporate Image -Involved in various lawsuits, claims and legal proceedings. -United Airlines was named defendants in over 90 class action lawsuits