1. Management areas using evidence
   1. project forecast data
      1. indicative
      2. inconsistent
      3. increasingly robust
   2. forecast financial figures
      1. indicative
      2. not holistic
      3. abstract therefore robust
   3. peers' subjective assessments of need
      1. highly relevant
      2. too biased to be valid
      3. irrelevantpolicy is supported by culture
2. Relevance of evidence in the DMP
   1. Intuition is more dominant
   2. Balanced argument
      1. evidence if useful
      2. story if useful or compelling
   3. Finance
      1. detailed analysis
3. Challenge of using evidence
   1. Culture
   2. Why not
      1. Too much
         1. complexity
      2. Quality
         1. agendas and tribalism
      3. Relevance
         1. turbulence
      4. Unintended consequence
         1. complexity
         2. time
         3. confidence
      5. Subjectivity
         1. metaphors
         2. culture
4. Standards
   1. Originality of ideas
      1. understanding
      2. ability to analyse rationale
   2. Breakthoughs
      1. culture
   3. Collective thinking
      1. HR
      2. culture
   4. Criticism
      1. HR
      2. culture
   5. Neutrality
      1. inaction
5. Improving the use of evidence
   1. Examine
      1. time
      2. direction
      3. priority
   2. Experiment
      1. inappropriate
      2. unwilling
   3. Learning
      1. culture
      2. HR