1. Situation
   1. Complication
      1. Question: How to increase revenue?
         1. Answer: launch a new marketing plan
            1. Supporting Argument #1
            2. Subtopic 1
            3. Subtopic 2
            4. Supporting Argument #2
            5. Subtopic 1
            6. Subtopic 2
            7. Supporting Argument #3
            8. Subtopic 1
            9. Subtopic 2
            10. conclusion
2. As Discussed in The Pyramid Principle