1. Creative Brief
   1. understand the goals
   2. explore the product/service
2. Script
   1. identify the targeted audience
   2. specify a goal
   3. choose characters/scenes/props
   4. identify the point of the video
3. Storyboard
   1. design characters and environments
   2. visualize the concept
   3. organize shots
   4. identify errors
   5. decide on appropriate media
4. Rehearsal
   1. prepare crew/scenes/props/ for final production
5. Production
   1. shooting day
   2. voice over
   3. post production editing
6. OUTCOME
7. Gif credit: Ralph Ammer, "Make Me Think! The Design Of Complexity."