1. Develop tools for customers
   1. Help consumers to think before they buy?
   2. Topic
2. Need to look at transformational economy
3. VISUAL CUES
   1. investigate how people respond to different visual stimuli??
   2. Buy me first
   3. look at bottom shelf
   4. use visual cues as a means to communicate
4. Dont buy anything today
5. what is it about an environment that makes people purchase?
   1. spacial
   2. ambience
   3. lighting
   4. sounds
6. Shopping goals?
   1. Do people have goals when shopping?
   2. impulse buying?
7. influences at POINT OF PURCHASE?
8. choiceless choices???
   1. are consumers really in control when purchasing?
9. Purchasing decisions and brand affiliations
10. What does brand have to do with it?
11. Where does CO CREATION come in?
    1. how is this co creative design
12. where is the design problem??
    1. where is the design?
13. heres the sham people
14. process of buying
    1. experience of purchasing
15. all about the tricks!
16. experience the environment
17. directions
18. RELATIVITY
19. PROMOTIONS