1. I have strong performing store
   1. How does geography my peformance?
      1. Correlate the geography in my best stores
      2. Who are the people in my trade area
         1. Are they similar or different?
         2. Where do they shop?
         3. Tell me about their lifestyles?
      3. Create a best customer profile
2. Where are other stores with similar customer profiles?
   1. Correlation find other existing locations with those customers
   2. Are realizing the same performance
   3. What changes can we make
3. Where are neighborhoods that have great opportunities?
   1. Find open space ina new market to look for new locations
4. I can change the assortment and space alocation for my store
   1. Based on the customers profile change my store assortment
   2. Change my layouts
5. Result: Growth in incremental Sales