1. Business Model
   1. Suppliers
   2. Buyers
   3. Payment
      1. 0.50 cents from each side (just Buyer with LCB deals)
2. Value Proposition
   1. Security
      1. Certainty: KYC regulatoins ensure that you are always dealing with the real thing
         1. Publicise KYC info and process
      2. Transactions are anonymous
      3. Transparent procedures and process
         1. Contracts and financials direct to suppliers
         2. Trade completion assistance at no extra cost
   2. Liquidity
      1. Access to more than 300 Mn and Cr ores cleared buyers
         1. Deals from 500 Mt to 30,000
      2. Access to short and long term contracts, spot deals and distressed cargo in Ports throughout the world
      3. Real offers, real sellers, real time.
   3. Timely information
      1. always up to date
      2. Important in less liquid markets like Cr and Mn
3. Technology
   1. Trading platform
      1. Elisium Systems
         1. WTG Branded
      2. Data?
         1. Major producers share prices
         2. Major indices
         3. Baltic Freight
         4. Gold
         5. Currencies
         6. Historical data for Cr, Mn, Fe, FeCr, FeMn etc.
      3. Advertising space?
         1. This might be a problem simply becasue it should be a closed system
      4. News streams?
         1. we should do the price thing well... anything should be pertinant to trading Cr and Mn only. It should do one thing well
4. Marketing Plan
   1. Newsletter to customers and suppliers
      1. x1 / 2 PW
   2. Contact by phone re: new offers
   3. Contact all buyers re: relevant offers
5. Processes
   1. FOB contract format
   2. KYC requirements
   3. Order process for trade system
   4. Shipping: we need to make FOB into CIF easily
      1. preffered partners