1. Mediums
   1. Lead Generation
      1. Speaking
         1. Develop Core Story/Talk
      2. jvs
         1. webinars...
         2. launch
            1. Before
            2. emails
            3. videos
            4. direct mail
            5. landing page
            6. webinars/teleseminar
            7. During
            8. webinar/teleseminar/live event
            9. call to action close
            10. After
            11. email follow up
            12. direct mail follow up
            13. replay
      3. Targetted list
         1. two groups
            1. clients
            2. prospects
         2. email
            1. opt in email promotion
         3. trade shows
            1. BDA Before, During, After
         4. direct mail
            1. Flurry to get appointment
            2. mail 1
            3. mail 2
            4. mail 3
            5. mail 4
            6. options
            7. fortune cookie
            8. trash can
            9. bank bag
            10. aspirin
            11. unscrambler secret message drives to website
            12. Touch Point monthly Direct Mail
            13. Month 1
            14. Month2
            15. month 3,4,5,6,7,8,,9,10,11,12
         5. telemarketing
      4. new customer f/up
         1. direct mail package welcome with gift
         2. monthly tele call
      5. online
         1. Blogging
         2. Writing articles
         3. tube mogul
         4. Press Releases
         5. social media
            1. linked in
            2. you tube
            3. facebook advertising/networking
            4. twitter
         6. Website
            1. Opt in Test
            2. auto responder
            3. Opt in Report
            4. build/improve landing page
            5. ppc
            6. seo
         7. Webinar
2. Message
   1. Big Zig
      1. Dramatically Different
      2. Comparison
      3. Create an powerful analogy
   2. Pooba
      1. Big Bold Promise
      2. Big Benefits
      3. 10x advantage
      4. Reason To Believe
         1. List Objections, then offer proof of concept
            1. testimonials
            2. Demonstration
            3. Research
   3. Irresistible Bait
      1. Raise Hand more info.
      2. Meet us
      3. Close sale
      4. Send Referal
   4. Story
      1. Emotional Hot Buttons
      2. Curiosity
      3. Pain Agitate Solve
      4. Case History
   5. Scarcity/Urgency
   6. Risk Reversal
3. Market
   1. Hungry Fish
      1. Create Avatar
         1. End Users
            1. current customers
            2. Prospects
            3. What do they read, watch...
            4. Where are they?
            5. Who influences them
            6. What matters most to them?
         2. Referal Sources
            1. Other professionals
            2. Industry Influencers
            3. Bloggers
            4. Current Customers
4. Lead Development
   1. Irresistible Bait/Call to action opt in
      1. Free Report Offer
         1. Auto Responder email series
            1. Videos
            2. Email 1
            3. Email 2
            4. Email 3...
            5. ongoing weekly email
         2. Free Assessment
      2. One on One Meeting
         1. Create script process
         2. sales call/close/value
            1. Proposal Follow up
            2. Close Deal