1. Beauty
   1. L’Oreal’s home makeup counter
   2. Neutrogena’s mobile dermatologist
   3. L’Occitane’s online product recommendations
   4. Nars’ upgraded beauty counter
   5. Ayurveda’s customised beauty products
2. Logistics
   1. Nike’s Fit App
   2. Zara’s click and collect robots
   3. Starship Technologies’ pizza delivery robots
   4. Morrisons’ stock forecasting
   5. John Lewis’ yield-boosting farmbots
3. Search and Inspiration
   1. Sweep App’s community based shopping experience
   2. Westfield’s AI-powered pop-up
   3. ASOS Boards power customisation
   4. Google Lens enhances search
   5. DigitalBridge’s ‘guided design tool’
4. Chatbots
   1. H&M chatbot continues to thrive
   2. ASOS’ Enki style matching service
   3. Lidl’s Margot recommends wine
   4. Tommy Hilfiger chatbot offers style advice
5. Fashion
   1. YooxMirror’s virtual styling
   2. American Eagle’s AI-powered fitting rooms
   3. Matchesfashion uses AI for VIPs
   4. Farfetch adds visual search feature
6. Physical Retail
   1. Freshippo’s app-enabled self-checkout
   2. Mango’s digital dressing room
   3. Bourjois’ blended reality magic mirror
   4. Kroger aims to give products a more meaningful shelf-life
   5. Ratio’s robot coffee maker
   6. Valyant’s ‘Holly’ is Alexa for fast food
   7. Vita Mojo’s personalised food
7. Marketing and Communication
   1. Ebay gives AI to small retailers
   2. Home Depot’s machine learning
   3. Walgreens’ Cooler Screens
   4. Lush replaces packaging